The Evolution of the Indian Event Industry

July 31, 2018 0
The Evolution of the Indian Event Industry
The Evolution of the Indian Event Industry

The Indian Event industry has grown by leaps and bounds over the last few years. It has witnessed a fundamental transformation from being merely a platform to showcase and host celebrations, to a completely integrated element in the marketing and advertising sphere. Here are some of the decisive factors that have contributed significantly to the evolution of the industry as a whole:

Changing Perceptions of Events among Marketers

Events are a valuable tool to marketers as they offer a level of prestige, grandeur, and tangibility that no other platform can match. Large portions of marketing budgets are being allocated to events in the form of product launches, exhibitions, and award ceremonies to name a few. This is in sharp contrast to two decades ago, when events were largely viewed as an end in itself, rather than a platform that marketers could use to engage with audiences directly.

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